Yes, the current market is brutal, but ‘boomsday’ is on the way
Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon....
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5 magic phrases that help real estate agents close more deals
These five simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents....
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How to audit your brand like a marketing pro
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now....
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What Starbucks, TikTok and Taco Bell can teach us about marketing
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention....
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Why Fannie and Freddie still won’t accept more inclusive credit score
FHFA Director Bill Pulte ordered the mortgage giants to start using more inclusive VantageScore 4.0 in July. But adoption is a "complex, technical and arcane" process that could drag into next year. ...
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Don’t just survive. Diversify: Now Streaming
Learn practical ways to diversify your real estate agent income through rentals, referrals, education, content and strategic partnerships....
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Real partners with MAXA Designs on agent marketing platform
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm's AI-powered concierge, Leo CoPilot....
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Recession? Membership? Blessings? Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers....
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New LGBTQ+ Alliance president talks about ‘opportunity in the chaos’
LGBTQ+ Real Estate Alliance President Tommie Wehrle shares her advocacy history, plans for the organization and the key to navigating political divides....
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Sign, show and sell: The open house playbook that actually works
In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction....
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